Cable television, but no paint?

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While I was watching the City of Wichita’s cable channel 7 (where it’s all things good about Wichita, 24/7) Mary K. Vaughn, Director of Housing & Community Services appeared with an announcement:

The city has a free paint program. If homeowners meet income guidelines and their houses are located within certain areas of town, the city will give them free paint.

Here’s my question: If someone can afford cable television — that’s where the city’s channel 7 appears — can’t they buy their own paint?